YouTube is adding a new 'Promotions' tab to its YouTube channel and content promotion tool. The move could alleviate the need for users to run their YouTube ad campaigns via Google Ads. YouTube says that it’s testing out the Promotions page with a limited number of creators on desktop. That could get a lot more YouTube channel managers running quick promotions for their content, which could bring in more ad dollars for YouTube and parent company Google. It's not that hard to run a Google Ads account for the same purpose, but having the option integrated into your YouTube management tools, and alongside your video performance stats, could be a big advance for YouTube's promotional efforts. It could also make it a lot easier to boost your YouTube presence. This is a big move by YouTube as it streamlines the process of running promotional campaigns on its platform. It will make life easier for channel managers and could lead to an increase in ad dollars being spent on YouTube videos.

August 31, 2022 11:16 AM