YouTube’s now looking to open up access to its live-stream commerce tools to a much wider pool of creators in the US, UK, Brazil, and India with at least 20,000 subscribers will be able to tag their videos, Shorts, and live streams with shoppable links. Live shopping is of even more value to TikTok than it is to YouTube, with TikTok partnering with TalkShopLive to re-broadcast and re-share its live shopping offerings, while TikTok is also working with various influencer agencies to get more top creators sharing live shopping streams. Live-stream shopping could become a major marketing consideration very quickly, providing big opportunities to many brands, influencers and creators in each app. This is great news for creators as it opens up new opportunities to monetize and reach a wider audience. It also provides an additional way for brands and influencers to connect with potential customers, through live-stream shopping.

October 27, 2022 12:16 PM