Connected TV (CTV) viewing has been the fastest-growing usage category for YouTube, while Shorts has been its fastest growing content format. YouTube says that it conducted various user tests to establish the best presentation format for Shorts on the larger screen, with the intention of building an experience that maintained the essence of Shorts in a new way. Users will be able to interact with Shorts clips via their TV remote, enabling them to skip through, select topic tags, and more. The rise of VOD services more broadly has been a key shift – and really, most younger viewers don’t watch traditional TV channels at all anymore, with most far more aligned to YouTube and content creators in apps, along with Netflix, Disney+. This is great news for creators as it shows that YouTube is committed to providing a quality experience, regardless of whether viewers are watching on their TVs or not. This in turn will encourage more people to watch creator content, which in turn will help create even more opportunities and demand for creators.

December 22, 2022 3:02 PM