WhatsApp has launched a new 'Communities' update to its group chat app. The update lets users connect related group chats under a single banner, making it easier to stay in touch with broader context around a topic. North America is currently WhatsApp’s fastest growing region for group chat. The updated chat options also include larger file sharing, emoji reactions, group audio calls and more. It's a good update, which could provide more ways to connect with more people around topics of interest, with a variety of related chat groups under a one topic umbrella, facilitating more engagement opportunities. It could also facilitate new options for brands to build community in WhatsApp, by collecting brand-related chats together in one place. The new Communities tab will appear at the top of This is good news for creators as it means they can more easily connect with others around topics of interest. It opens up new opportunities for brands to build community, and creates a space where people can share ideas and feedback.

November 7, 2022 9:15 AM