Twitter is going to introduce some new updates regarding the advertisement suite. These new updates are reported to test three new formats, which includes collection ads, product explorer and interactive texts. Users will have to get used to these updates because of the fact that their timeline will get quite a bit more commercial. All three of the updates will be made available to people in the United States on Android devices, Web as well as on iOS devices. There is no set date for a full launch of these updates, but Twitter is working hard to make these updates available soon in all regions. Other social media platforms such as Instagram, Snapchat, Facebook and Pinterest have already made this update available for its users but it will be the first time that Twitter will display three dimensional advertisements. Twitter is trying to differentiate itself from other social media platforms by introducing updates that focus on the advertisement experience. This update is aimed at making it easier for people to buy products and services from brands, without having to leave the Twitter app. People will have to get used to seeing more ads in their timeline, but this might be a good thing because it will make it easier for people to find products that they are looking for.

April 4, 2022 12:53 PM