TikTok recently commissioned Boston Consulting Group to conduct a survey of users across six APAC markets (Indonesia, Thailand, Vietnam, Australia, South Korea and Japan) in order to get their views on TikTok’s shopping options and ad tools, and how they view brand engagement in the app. The report also includes key market insights, including this note that Indonesia is the top focus in the APAC region, with the highest potential for growth. TikTok has also shared some actionable, practical, practical notes on how you can align with these requirements in your content, which it says is key to maximizing your brand's ‘shoppertainment’ value. You can download the full, 28-page TikTok This is good news for creators as it signifies an increasing trend of blue-chip brands getting involved and experiencing the metaverse first hand. More companies means more opportunities and demand for creators to participate in, and contribute to, incoming brand's projects.

October 30, 2022 11:45 AM