TikTok has launched TikTok Shops in the US, with selected US brands. Shops live on profiles, in a separate tab, where users can shop without leaving the app. TikTok's parent company ByteDance is looking to replicate the success of in-stream commerce in China, with the Chinese version of TikTok generating the majority of its revenue from direct sales in the app, Douyin. The company is recruiting for jobs in US-based fulfillment centers, which would provide streamlined delivery and returns for customers. If TikTok can marry this behavioral shift with enhanced shop displays with enhanced shopping displays, that could be a gold mine for the app's creators and for the company, as it has been in China. We'll keep you updated on any progress TikTok's foray into US-based Shops is an important move for creators as it opens up new opportunities to monetize their content and engage with potential consumers. It also signals that the company is committed to expanding its reach in the global market, which could lead to even more opportunities for creators in the future.

December 22, 2022 3:02 PM