TikTok is rolling out a new automated ad process called Smart Performance Campaigns. The new option requires you to put your trust into TikTok’s machine learning systems for full ad targeting and optimization. TikTok says it's good for advertisers that are new to TikTok, or marketers who don’t have hands-on campaign management resources. The option will be globally available for Android App Promotion campaigns at the end of the month, with more to come later this year. In early testing, app promotion campaigns using this process have outperformed manually set up campaigns. It may be worth considering, at least for a test – though it may not be available to all brands just yet. To test, advertisers can contact their TikTok partner Smart Performance Campaigns is an automated ad process that will require less involvement from creators on TikTok's part. This could be good news for those who are new to advertising or those who don't have the time to manage a campaign manually. It also opens up opportunities for more brands and advertisers to get involved on TikTok, which is great news for creators as it means more opportunity and demand for their content.

October 27, 2022 12:16 PM