TikTok has expanded the post description field from 300 characters to 2,200 characters. This is a 730% increase in the space available to outline your clip. TikTok is fast becoming a key search platform for younger audiences, with many turning to the app for more customized discovery. The ‘searchable’ element is the key focus in this respect, with projections that TikTok will reach 1.5 billion users before the year is out. If it follows the lead of Douyin, that could enable brands to offer discounts and connection options direct in-app, utilizing TikTok’s massive presence to great effect. It could make TikTok even more important for local brands, connecting users directly to their interest to their interests. This expansion of the post description field is great news for creators as it gives them a bigger space to sell their clips and increase engagement with viewers. It also allows brands to connect directly with viewers, increasing the chances that they will be converted into customers.

September 27, 2022 8:00 PM