Snap’s taking an interesting approach to Halloween this year, by enabling users to not only try on potential Halloween costumes via AR in the app, but also, to purchase any outfit that they’ve digitally tried on direct from the display. Starting on Oct 11th, Snapchatters can try-on, share with friends, and buy costumes of some of their favorite (and nostalgic) movie and TV characters including, Hocus Pocus, Squid Game, Stranger Things, Power Rangers, and more. Users will also be able to find the full listing by searching for 'Disguise Costumes’, or searching for each character/movie/TV show as well. This could be a significant step in using AR as a path to purchase. This is good news for creators as it expands the range of ways in which people can consume and share their content. It gives users an easy way to purchase costumes that they've seen in a AR experience, meaning more people will be able to enjoy Halloween celebrations using Snapchat.

October 27, 2022 12:17 PM