Idea Pins are Pinterest’s take on the Stories format, a full-screen, video-aligned content option that provides a range of new creative opportunities, aligning with broader consumption trends. Pinterest has outlined six concept ideas for compelling Idea Pin content. Pinterest says these six formats have proven to be among the most effective for Idea Pin options. Pinterest hasn’t provided any solid numbers on Idea Pin usage as yet, but it has noted that the format has seen significant user interest. This is good news for creators as it means that Pinterest is continuing to invest in the format and providing more opportunities to create content which can be monetized.

February 17, 2022 10:00 AM