MrBeast has launched his own direct-to-consumer snack brand Feastables. The first product to launch from the brand is a gluten-free, better-for-you chocolate bar that comes in three flavors: chocolate, almond chocolate, and quinoa crunch chocolate. Feastables has tapped snack industry vet Jim Murray — the former president of RxBar — to lead strategy. The company is also working with the Rainforest Alliance to sustainably source cacao, and will support Beast Philanthropy through food and cash. MrBeast is taking a creative approach to solving some of the major problems with the food industry. By creating his own snack brand, Feastables, he has ensured that not only will his products be high-quality and sustainable, but also that he can directly contribute to good causes while doing so.

February 7, 2022 12:31 PM