The social media giant has established a new internal group that will investigate the potential of paid features for Facebook, Instagram, and WhatsApp. The group, called New Monetization Experiences, will be led by Pratiti Raychoudhury, who was previously Meta’s head of research. The new division is the company's first serious foray into building paid features across its main social apps, all three of which boast billions of users. It's not entirely clear what the team will be focused on, with regards to direct subscriptions for add-ons (like Twitter Blue) or expanded monetization tools for creators. But it seems like all options are likely on the table, as Meta looks for new ways to maximize its revenue intake. This is good news for creators as it signifies a renewed focus on paid features, which could result in increased monetization opportunities and revenue.

September 4, 2022 3:16 PM