Video is Meta’s most engaging content format, with video occupying 50% of the time that people spend on Facebook. Reels are the fastest-growing engagement surface across its apps, with Reels taking up more than 20% of Instagram's time. Today, Meta has published a new overview of the key elements that it factors into its video ranking algorithms – i.e. what it considers when deciding just how far your video posts will reach. The full overview, which you can read here, includes in-depth explainers for each element, but in this post, we’ll break down the four key signals that Meta uses to rank video content. The first element in the video ranking equation is ‘Originality’ By understanding the key signals used to rank videos, creators can ensure their content is being seen in the right way and that it will be engaging for users. This information can help creators improve their marketing strategy and create better quality videos in order to reach a wider audience.

September 27, 2022 8:00 PM