Spark AR Go allows anyone to create their own AR effects for Instagram within a simplified app flow. The app, originally called ‘Polar’, was first announced by Meta at its Connect 2021 Conference, and has since been renamed to better align with the company’s broader AR deveopment. It includes built-in templates, switch-and-slide tools, and other options to make it easier to create in AR, providing more opportunity for artists, and even non artists, to come up with AR takes. This is great news for creators as it widens the accessibility of tools that allow for the creation of AR content. This means more people will be able to experiment with and create new forms of AR content, leading to a wider variety and higher quality of AR creations.

January 19, 2022 11:37 AM