Mercedes has teamed up with Art2People to create an exclusive Mercedes-Benz NFT collection. Five artists were commissioned to create various G-Class-inspired works in a range of media, resulting in unique designs for each artwork. Mercedes is not the first major brand to be involved with NFTs. McLaren and Coca-Cola have also launched NFT initiatives to raise money for Special Olympics International and to create virtual versions of its F1 cars. Nifty Gateway and Mercedes will launch the collection on Sunday. This is great news for creators as it signifies that the market is starting to recognize NFTs as an important medium and a potential way to create valuable content and experiences. It also shows that major brands are getting involved in the space, paving the way for even more opportunities in the future.

January 20, 2022 11:42 AM