Lamborghini's NFT scheme includes real-world space treasures for its first NFT offering. Automaker will auction five pairs of linked digital and physical art between February 1 and February 4 at the automaker’s dedicated NFT website. The automaker will evaluate the sale and, depending on the results, may create more NFTs in the future. The auction will also potentially prompt Lamborghinis to send items into space and potentially link digital works to the moon. The artwork will have five tangible items that are paired with the digital works. Lamborghini is one of the first brands to get involved with NFTs, and its scheme shows that there are many opportunities for creators to make money from their work. This offers them a new way to monetize their content and helps create an incentive for them to continue creating.

January 31, 2022 11:20 AM