John Lennon's son Julian is auctioning off pieces of memorabilia relating to the Beatles. The sale is a sale of non-fungible tokens (NFTs) a type of digital asset. Each winning bidder will be able to claim ownership of a digital file in which Julian Lennon narrates a "specific heartfelt memory" NFTs are sometimes sold alongside physical items, as a sort of digital certificate of authenticity, but owning an NFT does not confer ownership of the underlying item - rather, it can be thought of as a kind of digital bragging rights. Julian Lennon is auctioning off pieces of memorabilia relating to the Beatles, which as a sale of NFTs means it falls under the category of "the new internet." This growing market has huge potential for creators as it provides an opportunity to monetize content and connections they may have with audiences.

January 27, 2022 12:15 AM