The What: 📝 Instagram Notes Feature Expansion - Instagram is enhancing its Notes feature, widely used by younger audiences, to foster more conversations and engagement across its platform. The Why: 📣 Driving User Engagement with Notes - Notes have become a popular tool for sparking conversations among users, particularly teens, leading Instagram to continually add new elements to maintain and grow this engagement. The How: 🔧 New Updates to Instagram Notes - The latest updates include "Notes Prompts" for initiating conversations with templated queries, the ability to use @ mentions for direct prompts, and "Notes Likes" for simple reactions. These enhancements aim to streamline interactions and boost user participation within the app.

June 5, 2024 1:16 PM