Instagram has announced that it’s adding new ads into Explore, with the first page of Explore now set to feature a new ad unit in the content feed. Instagram also launched an open beta of its AR Ads, which will be available in both feed and Stories in the app. Instagram hasn’t clarified if all of these new Explore ads will be featured as prominently as this, but the option will provide another means to reach IG users ‘in the earliest stages of discovering new content they care about’ The company is also testing ‘Multi-Advertiser Ads’ which will display more promotions from similar businesses to users after they’ve engaged with an ad. It could also be used as a monetization opportunity for creators. Instagram's addition of new ads into Explore and AR Ads is great news for creators as it means their content will be more visible to potential followers. The launch of Multi-Advertiser Ads could also be a monetization opportunity for them.

October 9, 2022 9:00 AM