Instagram is rolling out its new in-app post scheduling tool to all professional accounts in the app today. The tool will enable you to schedule photos, carousels and Reels direct in app, up to 75 days in advance. It’s only available to Professional Accounts at this stage, though anyone can switch to a Professional Account in app by toggling the option on in your account settings. Instagram says that the option is rolling-out from today, so if you don’t have it yet, you will shortly. It could make it easier to manage your content on the go, while the capacity to schedule Reels, in particular, could help you maximize your content performance. The feature was first spotted mid last month. This is good news for creators as it means they can more easily plan and manage their content. It also opens up new opportunities to create longer, more complex videos that would traditionally be difficult or impossible to produce without the help of an editor.

December 22, 2022 3:02 PM