The What: 📱 Unskippable Ads on Instagram - Instagram is testing unskippable ads that halt users from browsing other content until the ad is viewed, similar to YouTube's ad model. The Why: 💡 Enhancing Advertiser Value - This move aims to drive increased ad engagement and value for advertisers, aligning with Instagram's shift towards more video-centric content through Stories and Reels. The How: 🔍 Understanding User Impact - Users encountering these ads will see a countdown timer and an informational message explaining the ad break. The feature is currently in a testing phase, with mixed reactions regarding its potential impact on user experience and engagement.

June 5, 2024 1:16 PM