Instagram has launched a live test of native scheduling in the app, with a limited group of users for now, but likely to be expanded sometime soon. It was spotted in the back-end code of the app a few weeks back, and now, it could be a great addition. It will enable you to schedule both regular posts and Reels (no info on Stories). It doesn’t add anything new, as you’ve been able to schedule posts via Creator Studio since 2020. But even so, having a native, in-app scheduling option, right in the composer flow, could be great addition, helping you map out your IG posting plan at any time, while you'll also be able to compose your posts using all of the Scheduling posts in advance is an important feature for creators as it allows them to plan their content in a more organized way and ensure that their posts are appearing at the right time, which can lead to higher engagement rates.

October 27, 2022 12:17 PM