Instagram has added an option to turn an Instagram Stories highlight into a Reels clip. The move is part of an effort to stop users switching over to TikTok. Instagram chief Adam Mosseri has re-stated many times that video content will be the key focus for IG moving forward, with Reels, in particular, being the central element. Reels already rising to become the largest contributor to engagement growth in the app. Instagram is also apparently experimenting with longer Reels clips, which could be added to the app in the future. This is great news for creators as it signifies an increasing trend of Instagram emphasizing video content. This will give creators more opportunities to monetize their work and grow their audience.

February 4, 2022 12:15 AM