Instagram is testing a new ‘Repost’ option, which would enable users to amplify any post by re-sharing it to their followers in the app. Instagram has confirmed the test to TechCrunch, providing the following statement: “We’re exploring the ability to reshare posts in Feed – similar to how you can reshare in Stories – so people can share what resonates with them, and so original creators are credited for their work. We plan to test this soon with a small number of people.” Instagram has previously sought to justify the need for a feed algorithm because: ‘By 2016, people were missing 70% of all their posts in. Feed, including almost half of posts from their close connections’ This is good news for creators as it means their posts will be more widely seen and shared. This could lead to increased followers and even new customers.

September 27, 2022 8:00 PM