Mosseri’s Musings: Instagram’s Short & Sweet Promise! Get ready for more bite-sized brilliance as Instagram keeps the spotlight on quick, captivating content. While TikTok stretches its video muscles, aiming to rival YouTube, Instagram stays true to its snappy nature. Short, sweet, and oh-so chic - that’s how we like it! Marketers should keep a close eye on Instagram's continued focus on short-form content. With the platform doubling down on quick, engaging videos, brands have an opportunity to connect with audiences in new and innovative ways. By tailoring their content to fit this trend, marketers can stay ahead of the curve and drive higher levels of engagement with their target audience.

July 11, 2024 4:33 AM