HubSpot announced a program to give creators some money and a platform to produce podcasts. The company hopes to take advantage of having access to a wider variety of content while giving the creators a way to reach a broader audience. HubSpot was born as an inbound marketing platform in 2006, using blogs to drive interest in a company’s products and services. LinkedIn and MailChimp also offer similar programs for podcasters. But as more SaaS companies launch their own podcast networks, podcasters will face difficult decisions regarding the value of their creative content versus the access to funding that provides these programs that provide these programs with funding for these programs, analyst says. The program is launching the program with eight podcasts with names like “Content is Profit” This is a great program for creators as it offers them access to funding, audience, and resources. It also shows that companies are starting to see the value in content created by creators and want to help support them.

March 27, 2022 2:02 PM