LinkedIn announced a $25 million investment in creators and its first Creator Accelerator Program. The 10-week incubator-style course, which wrapped up on March 18, is designed to coach and develop an initial cohort of 100 participants. Creators who are part of the LinkedIn Learning community are paid directly through the platform and other publishers are free to capitalize on independent brand deals. LinkedIn’s investment in cultivating creator communities could not have come at a more opportune moment, says LinkedIn's global head of community and creators Andrei Santalo. “When you create content on LinkedIn, when you start relevant conversations that span the world of work, you’re increasing the odds of opportunity across the board for yourself and other people,” Santalo says This investment is great news for creators as it signifies a growing trend of blue-chip companies getting involved and experiencing the metaverse first hand. More companies means more opportunities and demand for creators to participate in, and contribute to, incoming brand's projects.

March 22, 2022 8:30 AM