Gap is selling NFTs, built on the Tezos blockchain, with different levels of rarity at different price points. Common level pieces starting at roughly $8.30, or 2 tez, are on sale today. Rare, epic, and one-of-a-kind tiers will roll out over the next few weeks. Gap is partnering with artist Brandon Sines, creator of the Frank Ape cartoon character, on the designs. The company says the “gamified experience” will encourage fans to collect hoodie art leading up to the epic level. Gap is doing a great job of targeting their NFT offering to true fans, and not just those looking to make quick money. This will encourage people to invest more time and effort into collecting these pieces which ultimately benefits creators as it drives up demand.

January 24, 2022 12:28 AM