Facebook is rolling out Reels today in more than 150 countries. The feature allows creators to share short-form video content on Facebook or cross-post Reels from Instagram. Facebook is also introducing more creative tools and new ways for creators to make money from their Reels. Reels currently monetizes at a lower rate than other content formats, like Instagram’s Feed and Stories, but this will change over time. The company touted during its Q4 2021 earnings that Reels is now its “fastest-growing content format by far” This is great news for creators as it signifies increased investment in their content and an effort to make it more lucrative. It also opens up new opportunities for monetization, such as through advertising and Sponsored Stories.

February 24, 2022 12:01 AM