The What: 🔄 Instagram's Major Algorithm Update - Instagram announces a significant algorithm shift, aimed at boosting original content creators and providing smaller accounts greater exposure, aligning with Meta's broader strategy to strengthen ties with creators. The Why: 📱 Enhancing Content Authenticity and Diversity - The update seeks to curb the amplification of aggregator accounts and ensure original content creators receive more attention. It also aims to diversify the content users see by spotlighting smaller, newer accounts. The How: ✔️ Key Elements of the Update 1. Disincentivizing Aggregator Accounts - Instagram plans to remove accounts that repeatedly post content they did not create from its recommendation surfaces, with exceptions for publishers with explicit permissions. 2. Highlighting Original Creators - Instagram will now label and direct users toward original content creators, potentially boosting their visibility and engagement. 3. Prioritizing Original Content in Recommendations - Instagram will replace reposts with the original content in recommendations, encouraging users to post unique content. 4. Boosting Smaller Creators - Instagram's new approach will provide smaller, original content creators with more exposure and a chance to reach new audiences. While the impact on overall engagement remains to be seen, the potential to amplify original voices and content is a promising move for both creators and users.

May 1, 2024 2:04 PM