I genuinely feel every creator should have begun making short-form videos on social media yesterday if you haven't already. The reason for this is that short-form videos are sweeping the internet. TikTok, in particular, has grown in popularity as a platform for creators to share short videos with the rest of the globe. Why? Short-form videos are entertaining, imaginative, and engaging! But why should you start making your first videos right now? Let's look at some facts and reasoning to see what the top social media networks have planned.
The short-form video has been around for quite some time now. The first short-form videos were created on Vine, which was a social media platform that allowed users to share short, six-second videos. Vine was eventually acquired by Twitter and shut down in 2016. However, the short-form video trend continued to grow, and a new app called TikTok (which was formerly known as Musical.ly) became popular.
TikTok has become so popular that it was recently acquired by Chinese tech giant ByteDance. With the amount of users that TikTok has, it's no wonder why short-form videos are becoming more and more popular. Just to give you a better idea, here are some numbers:
One of the main reasons for this incredible growth ans statistics is The TikTok algorithm.
Video Likes, Comments, Shares, Completions, and Re-watches are among the factors used by the TikTok algorithm to deliver videos to users: The more views and engagements a TikTok video receives, the more likely it is to be shared with a wider audience. "Neither the account's follower level nor whether the account has previously had high-performing videos are direct variables in the suggestion system," TikTok revealed.
This implies that even if you only have a few followers or have never uploaded to TikTok before, your video still has a chance to go viral - this is the game changer and the reason why all other social media platforms are focusing on their short-form video formats.
I was going through Instagram this morning when I came across a post by Gary V. that said:"This message is for all of you... enough of the bullshit.. take advantage of the organic reach of #tiktok you will be crying when it goes away... attack (Sounds like a better blog title than mine)
YouTube Shorts, which debuted in India on September 14th, 2020, and was later expanded to the United States on March 18th, 2021, swiftly topped 6.5 billion daily views worldwide. On July 12th, 2021, Shorts was eventually published in beta form to 100 nations around the world. Since its launch, YouTube Shorts has accumulated over 5 trillion views in total.
As they continue to reward producers for providing excellent content with shorts, Youtube has expanded their shorts fund into more than 30 nations around the world.
The social media platform is launching "Facebook Reels," a Facebook-centric version of the tool that debuted on Instagram last year. For quite some time, the firm has been experimenting with Reels in Feed and encouraging customers to cross-post their videos across services. Reels, on the other hand, will now be available as a standalone feature on Facebook in more than 150 countries with the latest rollout.
Reels will be integrated into even more aspects of Facebook's app. Users will be able to share Reels inside of Stories and turn Stories posts into Reels, in addition to having Reels appear at the top of their Feeds. Reels content will be available on Facebook Watch, as well as Groups, which has traditionally focused on longer-form video.
Following the biggest stock price plunge in the history of the company, Meta's CEO Mark Zuckerberg communicated with Facebook employees telling them to refocus the company's efforts on short-form video growth. As Zuckerberg stated to Meta's investors: “People have a lot of choices for how they want to spend their time, and apps like TikTok are growing very quickly. And this is why our focus on Reels is so important over the long term.”
Snapchat gained more subscribers in Q4 while also reporting a positive income result, confirming its position as a vital connective platform for younger audiences as an alternative to the larger social media companies.
To begin with, in Q4, Snap attracted 13 million new daily active users, bringing the total number of users to 319 million.
As you can see, social media networks are all chasing short form videos, and there are numerous chances in each as they continue to develop, and if that isn't enough of a cause to start and master this type of content, what is?
Creators of YouTube shorts can now earn up to $10,000 per month with viral videos.
If their videos reach the top of the most popular videos list, YouTubers from a select countries can vie for a part of the $100 million YouTube Shorts Fund.
Thousands of qualifying creators will be picked each month to earn payments from the fund, according to YouTube, marking the first step in the company's efforts to commercialize the TikTok-like short-form video feature. Creators that meet the criteria can earn anything from $100 to $10,000 based on how many people view and connect with their Shorts, which can be up to 60 seconds long.
Facebook Expands Creator Monetization Options, Including Ads in Short Video Clips
Facebook has offered a variety of new monetization options for creators, with a focus on short video snippets, placing additional pressure on TikTok, which is now working on its own revenue-share programs.
To begin, Facebook announced that creators will be allowed to monetize videos as little as one minute long, "with a minimally interruptive commercial running at 30 seconds."
TikTok announced the Creator Fund in April 2021, with a $200 million initial commitment. However, feedback from participants has been divided.
TikTok's payout scheme has been a closely guarded secret, but the overall concept is that users who match their criteria would get reimbursed for high-performing videos. TikTok's rewards are determined by metrics such as views, video interaction, and even region-specific performance. TikTok is also experimenting with additional monetization options, ranging from shopping to mid and pre-rolls.
For Snap Stories, Snapchat has introduced attributed mid-roll advertising.
Snapchat announced lately that mid-roll ads for Snap Star Stories will be available. The company's new traceable ad product is presently in closed beta, with intentions to go public later this year.
Thanks to this new feature, advertisers now have another opportunity to reach out to potential customers. Advertisers can also track conversions from these ads to a certain author, which helps them calculate their return on investment.
Because creators will get a cut of the cash generated by their mid-roll Snap Stories, the format may gain traction among influencers, resulting in increased user engagement and adoption.
To summarize, we can see that all social media platforms are striving to meet Tiktok's amazing value for organic reach, and the exposure you can get as a creator, regardless of size, is incredible. It's difficult to predict which social media platform will triumph, but they all have one thing in common: short-form videos. I can't believe you haven't uploaded one yet today! Hurry up or as Gary V said - attack!